Streetwear 4 The GR8FUL. Gratitude Chicago” is our name, and we are a streetwear brand, but it is far deeper than that. Being grateful for our status, position, abilities, etc. is important to us and it is also a staple in each one of our lives, which is what ultimately connected us. Our ultimate goal is to spread this thought process on to everyone through both our clothing and our message. It is often said that when one is truly grateful for what he or she already has, he or she will attract more good things into his or her life.